Kenneth grew up on a farm and has had a passion for the dairy industry his whole life. After graduating from Utah State he started doing nutrition work in Wisconsin, then soon after he and his family moved back out west to Idaho, where they call home. Kenneth believes that with the volatility in the dairy economy, it is absolutely necessary to continually challenge the status quo and find ways to become more efficient. He focuses on maximizing income over feed cost each and every day with every one of his clients. In other words, achieve the highest rate of return for every feed dollar spent day in and day out. For Kenneth, that is the challenge that makes what he does so worthwhile and rewarding.